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Notebook: How to model upper funnel with causal reasoning and PyMC #1971
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Check out this pull request on See visual diffs & provide feedback on Jupyter Notebooks. Powered by ReviewNB |
This looks very exciting @carlosagostini ! I will provide a deep review once is ready 🚀 ! |
I'm feeling very old-man-yells-at-cloud but I left reviews on the notebooknb thingy. They have not appear here yet but I hope they do 🤷 Anyway, I have two big picture suggestions:
Suppose we had a system like:
that implies
and you can simplify all the noise terms too:
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Description
Upper funnel is becoming more and more a topic, and how to model activities which don't fully impact the target or are mediated by different channels is becoming important. Here, I show how to make it following a simple causal approach, which anyone can follow if the DAG is being identified.
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to auto-fix.📚 Documentation preview 📚: https://pymc-marketing--1971.org.readthedocs.build/en/1971/